Yin Rani is Chief Executive Officer of MilkPEP. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to MilkPEP. As CEO, she is excited to address the challenges ahead with thoughtful, sustained solutions and looks forward to working with the entire industry to help ensure a positive impact.
Prior to joining MilkPEP, Rani was VP, Chief Customer Experience Officer for the Campbell Soup Company, where she was instrumental in modernizing the company’s marketing across content, media, design, martech and digital – as well as improving the business trajectory for important core brands and new launches. Before joining Campbell Soup, Rani was president, North America of Universal McCann, the largest operating unit within IPG’s Mediabrands group.
Rani earned a Bachelor of Arts from Yale University and a Master of Business Administration from the Stern School of Business, New York University. She is active and respected within the marketing industry, earning recognition from a range of industry awards, both as a marketer and as an advocate for diversity – including YWCA’s Women of Year, SheRunsIt “Working Mother of the Year,” Brand Innovators Top 50 Women in Marketing, Path to Purchase Institute “Who’s Who in Shopper Marketing,” among others.
Victor Zaborsky is Vice President of Marketing at MilkPEP. Victor has been with MilkPEP since October of 1996 and has extensive knowledge and expertise of the milk industry.
In his role as Vice President of Marketing, he leads consumer marketing efforts for the Milk Life campaign (formerly the National Milk Mustache “got milk?” campaign) and The Great American Milk Drive, a national program optimized for the retail environment. His expertise in strategic planning, communication, multicultural marketing, social media, digital and content marketing has helped drive milk consumption and sales.
Victor directs national advertising, public relations, consumer and retail promotions as well as the development of strategic partnerships for both general market and Hispanic efforts. His significant work with major retail chains has brought The Great American Milk Drive to life in-store and beyond across the country.
Kikke Riedel is Vice President, Strategy, Insights & Market Research at MilkPEP.
Kikke joined MilkPEP in December 1997 and provides strategic direction across all program elements through market research, business analytics and thought leadership. From long-range strategic planning to performance assessment, employing a wide range of traditional and contemporary research methods, Kikke helps MilkPEP create consumer-centric programs to get Americans to drink more milk.
Originally from Denmark, Kikke came to the United States in 1989. She graduated summa cum laude from American University with a degree in Marketing. Kikke lives in Bethesda, MD in a house fully stocked with milk and a couple of busy middle schoolers.
Miranda Abney is Senior Director, Marketing at MilkPEP.
I fancy myself a Communication Guru and Branding Specialist with 12+ years of experience and an established track record of developing powerful campaigns that yield measurable results. My current passion projects include the repositioning of Chocolate Milk from a kids’ treat to a sports recovery beverage via a fully integrated marketing campaign, Built with Chocolate Milk and a brand-new campaign – specifically for tween-aged kids – called Milk It!
I’m proud of my NC roots and have the accent to prove it, but I’m a California girl at heart. Things that make me happy include my nephews, my Frenchie – Lily, the beach, running, yoga and California.
Melissa Malcolm is Director, National Sales & Field Marketing at MilkPEP.
I have been with MilkPEP for 7 years… I have a serious passion for Milk!
In my current role, I am responsible for the communication, activation and management of milk marketing campaigns and strategies for dairy processor brands and retailers throughout the U.S. The goal of each campaign (Milk Life, The Great American Milk Drive & Built with Chocolate Milk) is to broaden consumer awareness of the benefits of milk, offer new consumption occasions and increase overall sales of fluid milk. I specialize in leveraging the national campaign assets to build custom program activation for brands in experiential marketing/grassroots, packaging, retail and digital.
For the past 3 years, I have concentrated on the development and oversight of The Great American Milk Drive. It is the first charitable giving program of its kind that offers consumers the opportunity to donate a gallon of milk to a local Feeding America Food bank through voucher format. In Fall 2016, the program has raised over 1MM incremental gallons of milk for the Feeding America network and engages over 14,000+ national retail stores.
On a personal note, 2017 will be the most exciting year to come! I recently completed my first Rock N’ Roll half marathon…and of course, I recovered with icy-cold chocolate milk. On May 27, 2017, I will be getting married to my best friend, Edward. Then, we are traveling to Italy for our honeymoon!
Kimberly Purcell is Senior Manager of Industry Relations at MilkPEP. Kim joined MilkPEP 3 years ago, and is responsible for all communications across MilkPEP’s programs to milk brands and Industry Partners. This includes the Annual Report, development and oversight of milkpep.org, and Board liaison. Kim works hand-in-hand with the CEO to provide milk companies with the tools they need to build their own successful brands – from 1:1 strategic guidance, consumer research, turn-key social media content, and more.
Kim moved to Washington D.C. from Chapel Hill, North Carolina. She received at Bachelor of Science degree in Marketing from Elon University and proceeded to seek challenging, ever-changing and collaborative work environments – she has found her home at MilkPEP.
Kim currently lives in downtown Washington D.C., and in her free time enjoys running and horseback riding.
Christine Thompson is Marketing Manager of Consumer Communications at MilkPEP. Christine has been with MilkPEP since February of 2015 where she currently helps lead social and digital content strategy for MilkPEP across Hispanic, Milk Life, Olympics, and Organic programs to drive incremental milk sales. The position has evolved to also include leadership in areas of print, radio and TV.
Starting out on the agency side of advertising, Christine’s background on the client services side of advertising has allowed her to gain a 360 degree understanding of the industry. By working hand in hand with our PR, media and digital partners, she has worked to develop an integrated content-centric strategy, where social media, public relations, and advertising work together. As Marketing Manager, Christine spearheads SEO Optimization and paid search efforts across all campaigns, working closely with agency partners to optimize our content and attract the target audience to Milk digital properties in aim to improve attitudes about milk.
Her expertise in content strategy, writing, SEM marketing, multicultural marketing, social media, digital and brand development has helped drive milk consumption and sales.
Christine graduated cum laude from Hobart and William Smith Colleges and currently lives in Arlington, VA – she and her husband enjoy travelling, most recently to Italy, and being active outdoors!
Jennifer Grubb is Marketing Manager at MilkPEP. She manages social media and a variety of digital marketing projects under the BUILT WITH CHOCOLATE MILK and Milk It! campaigns as well as manages the Supermarket RD program. Additionally, she supports marketing efforts across all MilkPEP campaigns and assists with internal meetings and communications.
Jen was born and raised in Ohio. After graduating college, she left Ohio to start a new chapter in DC. When she’s not working she enjoys planning her next trip, exploring the city, and embroidering while watching Netflix.