The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption.
Visit these sites for reference and additional resources:
International Dairy Foods Association
Got Milk? Sales
Got Chocolate Milk?
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See below for MilkPEP's Annual Reports for more information about the programs milk checkoff dollars were invested in and how those investments helped move the needle on consumer preference.