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Important Changes to the W.I.C. Program Could Affect Your Milk Sales

The United States Department of Agriculture has announced new regulations in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program. Changes to W.I.C. guidelines will make only lowfat and fat free versions of milk available to W.I.C participants in most new food packages. These changes will be implemented nationwide by October 1, 2009.

With the upcoming changes in regulations, make sure your customers who are W.I.C. participants keep drinking milk. MilkPEP is making educational materials available to help educate W.I.C. participants about the nutritional benefits of lowfat and fat free milk.

Keep W.I.C. Participants Drinking Milk in Your Market!

W.I.C. participants who are used to drinking whole milk may stop drinking milk all together due to a perceived lesser nutritional value and taste difference.

Tasting is believing - work with your local W.I.C. office to schedule sampling events.
POS kits available in early November to support nutritional messages about low fat and fat free milk (includes cling, wobbler and tearpad). POS materials will be available for download in the Artwork Gallery in November.
Click here to download a sellsheet for review with your local W.I.C. office
Click here to download a bilingual W.I.C. brochure to educate consumers on the importance of nutrient-rich low-fat or fat free milk in their family’s diet.
Click here to download W.I.C. posters in both English and Spanish to encourage consumers to choose nutrient-rich low-fat or fat free milk.
For the National Dairy Council WIC Health Education Kit, click here.