Promotions › Hispanic Overlay
Hispanic Promotions
In January 2009, milk will be positioned as The Bienstar Drink. Bienstar for our Hispanic mom is directly tied to her family’s well being. Family, health, nutrition, and happiness are all things that encompass bienstar for the Hispanic mom.
Milk, because there is nothing more important than your family’s bienstar.
2009 Promotions
Design By Milk – May
Keep mom fashionable while she focuses on her family. Read More
Liquid Sunshine – March
Drink in all the benefits of Vitamin D—the super nutrient. Read More
New Family Traditions: Hispanic Heritage Month – September
MilkPEP’s first Hispanic and general-market integrated promotion. Read More
El Dia de los Muertos – October
Halloween promotions will continue the successful trend of positioning chocolate milk as the holiday’s official drink, an alternative healthy treat for children. This year’s “Dia de los Muertos” promotion will build on the past success of the Hispanic Halloween program. Read More
© 2008 MilkPEP
1250 H Street, NW, Suite 950
Washington D.C. 20005
p: 202.737.0153
f: 202.737.0156
