• Retail
  • Refuel With Chocolate Milk
  • Drink Well. Live Well.
  • Liquid Sunshine
  • Milks Value
  • New Family Traditions
  • Halloween 2009
• Hispanic Overlay
• Teens and Schools
• Grassroots
• W.I.C. Program

Promotions › Retail

2009 Retail Promotions

Download the Integrated Calendar

In January 2009, milk will be re-introduced as The Original Wellness Drink. A major integrated wellness launch will help set the stage for this year’s powerful message—that drinking milk is a simple step consumers can take on the path to wellness. For the first time, MilkPEP’s promotions will extend seamlessly to the Hispanic market with Bienstar promotions.

For retail, MilkPEP has developed four powerful promotions timed to coincide with the retail sales calendar.

To get started, it’s as easy as completing the Order Form for each promotion. You can find Order Forms linked in the left column on each individual promotion page.

View the Hispanic Overlay

2009 retail promotions include:

• Drink Well. Live Well. – January 2009
• Liquid Sunshine – March 2009
• Milk's Value – May 2009
  
• New Family Traditions – September 2009
• Halloween – October 2009

Don’t forget to review the following documents for information about dairy marketing laws with respect to consumer promotions:

• Dairy Laws Summary
• Prior State Approval Contact List