National Campaign › Current Platform
Drink Well. Live Well.
A well-lived life starts with a glass of milk.
As people embrace a healthier lifestyle and seek balance in their lives, they’re overwhelmed with countless beverage choices touting specific health benefits. In 2009, MilkPEP will re-introduce milk to America as Nature's Wellness Drink. Delivering multiple benefits in one wholesome package, milk represents a simple step on the path to wellness. Amid the retail clutter and confusion, milk will utilize proven methods to drive purchase and consumption of milk – exemplifying a simple step consumers can take to a well-lived life. These integrated programs are designed to effectively reach moms, both Hispanic and general market, and teens at retail, in print, TV and online.
Program Includes:
- PR Launch Support
- Retail POS
- National TV Support
- National Print Advertising
- PR Grassroot Support
- Hispanic Overlay
View Retail promotions and planning calendar for information about each promotion.
© 2008 MilkPEP
1250 H Street, NW, Suite 950
Washington D.C. 20005
p: 202.737.0153
f: 202.737.0156
