• About the Author Vivien Godfrey MilkPEP CEO

  • Since March 2009, Vivien P. Godfrey has served as the Chief Executive Officer of the Milk Processor Education Program (MilkPEP) and directs activities for the national "Milk Mustache/got milk?" campaign.  The campaign is a $105 million dollar annual effort to educate consumers about milk's benefits and to increase consumption of milk.  It is funded by America's milk processors.

• Recent Posts
  • Nourishing America’s Children: Milk’s Role in Fighting Childhood Hunger
  • National Grocers Association Annual Meetings Offers Insights on the Top of Mind Issues for Independent Grocers
  • It’s Not Breakfast Without Milk: MilkPEP Set to Launch The Breakfast Project in February 2012
  • Just What the Doctor Ordered: MilkPEP Encourages Women to Develop a Routine of Making Lattes at Home with Latte Love Campaign
  • Where’s the Milk? MilkPEP Study Projects Fluid Milk Sales in Each Major Distribution Channel
  • MilkPEP Launches Flavored Milk in Schools Action Plan
  • Refueling with Chocolate Milk Replenishes Athletes and Drives Incremental Sales for Processors
  • Defending Flavored Milk In School: The Industry’s Blueprint for Action

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VIVIEN'S VIEW › Defending Flavored Milk In School: The Industry’s...

Refueling with Chocolate Milk Replenishes Athletes and Drives Incremental Sales for Processors

Posted on August 3, 2011

Refueling with Chocolate Milk is a growth opportunity for processors

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Recent increased focus on post-workout nutrition has athletes looking for the optimal recovery fuel.  Experts suggest there's a two-hour recovery window that represents the best time to refuel and rehydrate your body to keep it in tip-top shape and get you back in the game. So, it’s no wonder that workout recovery beverages are experiencing spectacular growth

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