Insights & Opportunities for the Fluid Milk Industry
About the Author
Vivien GodfreyMilkPEP CEO
Since March 2009, Vivien P. Godfrey has served as the Chief Executive Officer of the Milk Processor Education Program (MilkPEP) and directs activities for the national "Milk Mustache/got milk?" campaign. The campaign is a $105 million dollar annual effort to educate consumers about milk's benefits and to increase consumption of milk. It is funded by America's milk processors.