• About the Author Vivien Godfrey MilkPEP CEO

  • Since March 2009, Vivien P. Godfrey has served as the Chief Executive Officer of the Milk Processor Education Program (MilkPEP) and directs activities for the national "Milk Mustache/got milk?" campaign.  The campaign is a $105 million dollar annual effort to educate consumers about milk's benefits and to increase consumption of milk.  It is funded by America's milk processors.

• Recent Posts
  • Nourishing America’s Children: Milk’s Role in Fighting Childhood Hunger
  • National Grocers Association Annual Meetings Offers Insights on the Top of Mind Issues for Independent Grocers
  • It’s Not Breakfast Without Milk: MilkPEP Set to Launch The Breakfast Project in February 2012
  • Just What the Doctor Ordered: MilkPEP Encourages Women to Develop a Routine of Making Lattes at Home with Latte Love Campaign
  • Where’s the Milk? MilkPEP Study Projects Fluid Milk Sales in Each Major Distribution Channel
  • MilkPEP Launches Flavored Milk in Schools Action Plan
  • Refueling with Chocolate Milk Replenishes Athletes and Drives Incremental Sales for Processors
  • Defending Flavored Milk In School: The Industry’s Blueprint for Action

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VIVIEN'S VIEW › Defending Flavored Milk In School: The Industry’s...

MilkPEP Launches Flavored Milk in Schools Action Plan

Posted on August 26, 2011

The Flavored Milk Toolkit is the centerpiece of the action plan

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In this back to school season, there is potential for the debate on flavored milk in schools to gain momentum as other school districts across the nation consider removing flavored milk from the lunch line. 

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