Just What the Doctor Ordered: MilkPEP Encourages Women to Develop a Routine of Making Lattes at Home with Latte Love Campaign

In September, we kicked off the Latte Love campaign with a 360-degree approach. Maggie Gyllenhaal starred in the first-ever latte Milk Mustache ad. Following the ad launch, PR, print, digital, and TV integrations created “surround sound” buzz. We lined up a series of TV integrations during the first week of the Latte Love launch on high visibility programs, such as Martha Stewart, The Doctors and Lucinda Scala's Mad Hungry that all focused on the health, ease and deliciousness of a morning latte.

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