MilkPEP Launches Flavored Milk in Schools Action Plan

In this back to school season, there is potential for the debate on flavored milk in schools to gain momentum as other school districts across the nation consider removing flavored milk from the lunch line. 

Posted In:  Flavored Milk  School Milk  
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Refueling with Chocolate Milk Replenishes Athletes and Drives Incremental Sales for Processors

Recent increased focus on post-workout nutrition has athletes looking for the optimal recovery fuel.  Experts suggest there's a two-hour recovery window that represents the best time to refuel and rehydrate your body to keep it in tip-top shape and get you back in the game. So, it’s no wonder that workout recovery beverages are experiencing spectacular growth

Posted In:  Flavored Milk  Use Occasions  
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Defending Flavored Milk In School: The Industry’s Blueprint for Action

As I am sure many of you are aware, the Los Angeles Unified School District (LAUSD) Board of Education voted, last week, to remove flavored milk options from school menus. 

Although we are disappointed in the district’s decision, we are now looking to the future. 

Posted In:  Flavored Milk  School Milk  
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Are You Ready for the Challenges of Foot and Mouth Disease

As part of an ongoing crisis-readiness initiative, the dairy industry is driving an industry-wide program that helps ensure the dairy industry can protect public health  in the event of a crisis.

Posted In:  Crisis Management  
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MilkPEP Unveils Phase One of Long-Range Planning Project

Facing a thirty-year decline in milk consumption, MilkPEP realized that it was imperative to understand and identify the most significant factors contributing to the decline in per capita milk consumption, as well as prioritize the largest, practical short- and longer-term growth opportunities for fluid milk. We also wanted to move beyond planning our programs a year at a time and identify ways that we could begin capturing opportunities over...

Posted In:  Long Range Planning  Innovation  
Tagged As:  future, long term