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Milk In the News › Latest News

Latest News

In 2009, we will celebrate milk as nature's wellness drink and honor the 250+ celebrities who have supported the got milk? campaign over the years. To that end, we are thrilled to share that we'll be kicking off the program at the high-profile, celebrity-studded Sundance Film Festival in Park City, Utah on January 16, 2009.

The country's largest independent film festival, Sundance is not only a media extravaganza and attracts more than 50,000 consumers annually, but it also hosts a number of health and wellness themed activities over the course of the 10-day event.

On January 16, supermodel Christie Brinkley will unveil her third Milk Mustache ad at the Festival and encourage celebrities, media, VIPs and consumers to visit our got milk? Wellness Center at the Sundance Lift where they can take their Milk Mustache photos, relax in the spa-like atmosphere and sample white and flavored milk. We will also have dedicated event staff sampling milk at stations throughout the entire festival.

How YOUR Brand Can Get Involved:

• All brands across the country are invited to donate milk (white and flavored) for the Wellness Center and sampling stations for the duration of the Festival, January 15 to 25.


• Due to the logistical coordination and high volume of samples required, we ask that you ship a minimum of 500 single serves in order to participate.

This is an incredible opportunity for exposure and to connect your brand with the 2009 wellness messaging right at the start of the year. If you are interested in participating, please contact Mike Simmons at 202-420-0468 or msimmons@milkpep.org by Friday, December 12.