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Events & AwardsMilkPEP Awards

MilkPEP Awards

What are the MilkPEP Awards?
The MilkPEP Awards (the Peppy) honor salespeople, and other dairy representatives directly engaged in daily customer contact who boost sales using MilkPEP programs and promotional materials. Whether at retail, in schools, vending or other grassroots campaigns — a good MilkPEP story could win you a Peppy. Winners will be chosen in each category and announced at the National Dairy Sales and Marketing Meeting. The Grand Peppy winner will star in a Milk Mustache trade ad.

Why should you enter the MilkPEP Awards?

  • Recognition of your efforts in using MilkPEP programs
  • Opportunity to showcase your creativity
  • Competition with company and industry peers to win the Grand Peppy


Who can enter?
Dairy sales and marketing representatives who work for milk processor companies and DMI state and region representatives.

What programs or promotions are eligible?
To be eligible for entry, programs must have been implemented within the previous 12 months of the promotion year (eg July 2008 - June 2009).

What is the criteria for judging?

  • Use of MilkPEP Materials & Programs
  • Creative Enhancement of MilkPEP Materials & Programs
  • Positive Results

A panel of judges will determine winners based on these categories. The decision of the judges is final.

When will you know if you are a finalist?
Finalists will be notified by mail in early July. You will be notified if you are a finalist, however awards and award levels will not be announced until the MilkPEP Awards ceremony at the annual National Dairy Sales & Marketing Meeting.

When & Where
The MilkPEP Awards will be presented at a special recognition ceremony at the annual Dairy Sales & Marketing Meeting.