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About MilkPEP

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MilkPEP Board Information

he U.S. Department of Agriculture's (USDA) Agricultural Marketing Service monitors the operations of the board, which is comprised of 15 fluid milk processors from 15 geographic regions and five at-large members. At least three at-large members must be fluid milk processors and at least one must be from the general public.

U.S. Secretary of Agriculture Mike Johanns announced in February 2007 the appointment of six incumbents and two new members to the Milk Processor Education Program (MilkPEP) Board, which directs the National Milk Mustache "got milk?" Campaign. These three-year appointments will be effective July 1, and appointees will be seated during MilkPEP's summer board meeting July 13-14.

"This dynamic group of individuals and their tremendous collective knowledge and experience in the industry will contribute greatly to the continued success of MilkPEP programs," says MilkPEP CEO Kurt Graetzer.

New officers and committee chairs will be elected by the MilkPEP board at the July board meeting. The four MilkPEP committees are Advertising, Public Relations, Promotions and the Fluid Milk Strategic Thinking Initiative (FMSTI).

As of July 1, the MilkPEP board members will be:

Re-appointed to serve second terms:
Region 1	Michael Touhey, Regional Vice President, Marketing, Dean Dairy Group, Northeast Region, Dean Northeast LLC, Franklin, Mass.
Region 10	Bob McCullough, Group Vice President, Manufacturing, H.E. Butt Grocery Company, San Antonio, Texas
Region 13	Jerry Tidwell, Senior Vice President, Safeway, Inc., Walnut Creek, Calif.
At-large	Randy Mooney, First Vice Chairman, Dairy Farmers of America, Inc., Kansas City, Mo.
Re-appointed to serve first terms (after filling vacancies lasting less than 18 months):
Region 4	Charles "Buddy" Gaither, Jr., President, Milkco, Inc., Asheville, N.C.
At-large	Teresa Webb, CFO, Farmland Dairies, LLC, Wallington, N.C.
Newly appointed:
Region 7	Jim Green, President and CEO, Kemps, LLC; HP Hood LLC, St. Paul, Minn.
Region 14	Jay Simon, President, Super Store Industries, Stockton, Calif.
Continuing members:
Region 2	Joseph Cervantes, Sr. Vice President, Trade Relations, HP Hood LLC, Binghamton, N.Y.
Region 3	Michael Nosewicz, Vice President, Dairy Group-East, The Kroger Company, Cincinnati, Ohio
Region 5	Jay Jaskiewicz, Director, Dairy Manufacturing, Publix Super Markets, Lakeland, Fla.
Region 6	Bill McCabe, Vice President, Marketing, Smith Dairy Products, Orrville, Ohio
Region 8	Brian Haugh, President and COO, National Dairy Holdings, LP, Dallas, Texas
Region 9	Edward Mullins, Executive Vice President and CEO, Prairie Farms Dairy, Inc., Carlinville, Ill.
Region 11	Gary Aggus, President and General Manager, Hiland Dairy, Springfield, Mo.
Region 12	Vacant
Region 15	Paul Bikowitz, President, Heartland Farms, City of Industry, Calif.
At-large	Lisa Hillenbrand, Procter & Gamble, Geneva, Switzerland (Public Member)
At-large	Michael Krueger, Senior Vice President and General Manager, Shamrock Foods Company, Phoenix, Ariz.
At-large	Susan Meadows, VP, Director of Marketing, Dean Foods, Dallas, Texas