ABOUT

 

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, and dedicated to educating consumers and increasing consumption of fluid milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service.

MilkPEP’s robust campaign efforts aim to increase awareness for milk’s nutritional benefits and safeguard milk’s reputation against competitive claims and anti-milk messages that impact consumers’ purchasing decisions. MilkPEP’s groundbreaking programs include:

Milk Life, a cross-platform campaign to reinforce milk’s many nutrition benefits – including high-quality protein – and show how starting every morning with milk can help power the potential of every day.

The Great American Milk Drive, a partnership between the nation’s milk companies, dairy farmers and Feeding America, addresses the critical need for nutrient-rich milk in America’s food banks.

BUILT WITH CHOCOLATE MILK, a long-term, multi-million dollar, multi-channel program to inspire athletes to perform at their best and recover with lowfat chocolate milk.

Through these long-term, strategic campaigns, MilkPEP offers turnkey tools and resources that brands can put into action to engage consumers across its programs and help drive sales. MilkPEP is uniquely positioned to drive positive category messages to benefit all processors and the category as a whole.

By driving receptivity to milk in general and defending brand messages while tackling tough issues, MilkPEP is committed to driving milk consumption, changing consumer behavior, and rebuilding consumers’ confidence in milk in collaboration with the united dairy industry.


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Built with Chocolate Milk

Built with Chocolate Milk

Milk Life

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" MilkPEP continues to focus on driving consumer demand for milk by increasing milk’s relevance and establishing trust in milk. " Julia Kadison, MilkPEP CEO

LATEST NEWS

GAMD NATIONAL RETAIL PARTNERSHIPS

GAMD National Retail Partnerships Full industry activation is key to the success of The Great American Milk Drive at retail....

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MILK TO MY PLATE

Did you know that milk is one of the most requested, yet least available items in Feeding America food banks?...

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MILK TO MY PLATE TOOLKIT

Did you know that milk is one of the most requested, yet least available items in our food banks? The...

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THE GREAT AMERICAN MILK DRIVE – S/R TOOLKIT

The Great American Milk Drive S/R Toolkit This toolkit is designed to provide state and regional promotion organizations (S/Rs) with...

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USA SWIMMING RECOVERY STUDY

USA Swimming Recovery Study According to recent research, grabbing chocolate milk after a hard swim could give swimmers a performance edge. Researchers...

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TEAM CHOCOLATE MILK

Team Chocolate Milk Team CHOCOLATE MILK is made up of dedicated athletes from coast to coast who understand the importance...

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Reinstating Low-Fat Flavored Milk in Schools

Developments in Reinstating Low-Fat Flavored Milk in Schools – What your Brand Needs to Know! May 19, 2017. As many...

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MilkPEP News

Scroll down to find out more about MilkPEP in the news.   NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior...

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Milk Marketer Award

Back by popular demand, and in an effort to increase brand activation and highlight participation - MilkPEP has reestablished the...

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LO QUE NOS HACE FUERTES

Lo Que Nos Hace Fuertes Milk Life is a movement created to showcase how milk’s powerful package, 8 grams of high-quality...

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ACTIVATE AT RETAIL

MilkPEP has developed a national sales plan and as part of it, is leading retail outreach and program sell-in across...

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GAMD KEY DRIVE PERIODS

GAMD Key Drive Periods Brands can activate The Great American Milk Drive at any time or tap into key drive...

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TEAM MILK

Team Milk   As part of MilkPEP’s partnership with the U.S. Olympic Committee, our new Team Milk program connects milk...

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OLYMPIC PARTNERSHIP

Olympic Partnership In 2016, MilkPEP became a long-term sponsor of Team USA and a proud sponsor of America’s elite athletes...

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FOOD CULTURE

We, as a dairy community, have a powerful opportunity to tap into this food culture revolution to build relevance and...

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DCD: Convenience Store

Dairy Case Dynamics: Convenience Store There’s a significant growth opportunity for milk at convenience stores. C-stores have lost milk sales,...

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COMPARATIVE

Comparative Toolkit Consumers are faced with more choices than ever in the dairy case. Dairy milk alternatives are bombarding consumers...

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DCD: Grocery Store

Dairy Case Dynamics: Grocery Store Not only are recent changes to the dairy case resulting in losses for processors, but...

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